Social Listening: Cotopaxi
The brand that I chose is Cotopaxi, recently I have been seeing more people wearing Cotopaxi apparel and bags all around campus and town. Cotopaxi is a sustainable brand that designs outdoor gear for people who love adventure. People love that Cotopaxi focuses on sustainability and implements this through its brand. I chose Cotopaxi because I admire their great efforts and their colorful, bright pieces. Cotopaxi's value proposition is to offer its consumers quality outdoor products that are sustainable. The brand also works to help tackle the issue of poverty, and inspire people to do good, and be more adventurous. They truly value their customers and the world we live in. After looking through their social media presence, they definitely have a large following and receive a lot of positive comments on their posts. Below are just a few positive things that their followers have to say. On their Instagram page, they have many reels posted of real customers and